Honda serves millions of people across motorcycles, automobiles, aircraft, power products, and beyond. Few companies on earth can offer a startup this combination: global scale, deep engineering culture, and a genuine commitment to putting new technology in front of real customers.

Now Honda is deepening its engagement with India's innovation ecosystem, because India is where some of the world's most resourceful, real-world-tested technology is being built. Honda has spent decades earning the trust of millions of Indian customers, on two wheels, on four, and everywhere the road leads. That trust is the foundation; now Honda is scaling on it.

The Honda Innovation Challenge 2.0, run in partnership with T-Hub, is a structured co-development program where selected startups work shoulder to shoulder with Honda's digital, strategy, engineering, and customer-experience teams to build the technologies that will define the Honda ownership experience for the next decade.

Honda brings the scale, the customers, and the engineering pedigree. T-Hub, the world's largest home for startups, brings the ecosystem: the network, business mentorship, investor and partnership connections, and market access that turn a strong prototype into a real business. Together, they give founders a rare combination, a global partner and a launchpad.

The mandate is clear and ambitious: make owning a Honda more intelligent, more seamless, and more human at every touchpoint, from the first ride to every one after.