Growing a startup in a booming economy is hard enough; in the midst of a recession, it can seem like a Herculean task. Yet, it’s also true that some of the leading startups in recent times were founded either during or immediately after the last great recession, including WhatsApp, Uber, Instagram, Slack, Groupon, GitHub, Airbnb, Glassdoor, Pinterest, Venmo and others.

Are you ready to back yourself and benefit from the opportunities out there?

Welcome to Lab32! Get tailored guidance for your growth aspirations

Lab 32 is a four-month long program for early- and mid-stage tech startups. It offers structured, meaningful, outcome-driven guidance on business goals set by startups themselves, in an intensive setting. Lab32 aims to help startups push their limits, achieve their goals faster and come out of the current situation better prepared for success. Lab32 is an established and highly coveted program by startups. The upcoming batch is the fourth batch of Lab32.

Program Features

  • Intensive, four-month long program
  • Two track options (design & marketing)
  • Series of bootcamps & interventions
  • Tailored advice
  • Hybrid program delivery
  • Need-based support by other T-Hub teams
    (on case-by-case basis)
  • Offers from vetted tech service providers (partners)


  • Structured, meaningful, outcome-driven guidance by leading global professionals
  • In-depth guidance on product development – from strategy to ideation, prototyping, design, positioning and pricing (Design Track)
  • Step-by-step, customized guidance on theories and practices to leverage growth & expansion opportunities (Marketing Track)
  • Hybrid program delivery to enable startups from across India to participate
  • Intensive format to help founders push their limits and achieve their goals faster
  • Relevant connections with other startups, advisors, partners & the T-Hub ecosystem
  • Introduction to new skills and how to use frameworks, models and tools
  • Exposure to relevant perspectives on leading and managing a company
  • Visibility for startups among the right stakeholders
  • Extended two months of community support

Give your startup the boost it needs

Why Lab32?

Flagship offering of T-Hub
One of the leading programs of its kind in India
Tailored guidance to help accelerate growth of each startup
Facilitated by leading global advisors & professionals
Opportunity to network with the wider innovation ecosystem
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Alumni over three previous batches
Helped several leading startups fine-tune their offering & scale-up

One of India’s leading incubation program

Lab32 has successfully hosted three cohorts since its foundation last year. With the selection of as many as 150 startups to date, it has emerged as the first incubation program in the country to achieve this feat.

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worth benefits awarded
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funding raised
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awards won

Come out better-prepared for growth at the end of the program.

Design Track
Marketing Track

Program Tracks Focus on what’s crucial for your startup

If you are struggling with the questions

  • How do I make a product that my customers will love?”, or,
  • “How do I find customers that would love my product?”…this program is for you.

Lab32 has two tracks to choose from, both of which focus on enabling the company’s growth:

  • Design Track (Introduction of new products, services or product features)
  • Marketing Track (Expansion into new markets or segments)

The outcome of the program is tangible – a product strategy to help define the path and methods that a company decides on and engages in development of the product (for the Design Track), or a marketing strategy that a company can execute to identify, communicate and convert new customers (for the Marketing Track).

The program connects companies to working professionals who consult the founders with a clear intention to achieve the objectives set at the beginning of the program. These engagements would be focused and measured. At the end of the program, not only will the teams have a workable strategy, but also gain the knowledge to apply principles & methodologies because of the experiential nature of the track-related training and consulting.

Who can apply?

The following startups are eligible to apply:

• If you have a technology product developed or in prototype completion stage

• If you have a technology based product and/or solution for, but not limited to, healthcare, finance, education, smart mobility, sustainability, social impact, and smart cities, using technology like AI, ML, DL, AR/VR/XR, Blockchain, etc.

• If you are a company registered in India

• If you are willing to participate actively during the program

• If you have a team with a minimum of two full-time members

What makes you an ideal applicant?

• You are an entrepreneur or a member of a startup

• You have decided to pivot your business (create a new product or product use), or enter a new market

• You are unsure of the next steps and are stuck with the question – What do I do next?

• You stay awake at night asking either (or both) of the following questions:

• How do I make a product that my customers love?

• How do I find customers that would love my product?

Startups Empowered

Chit Monks
Chit Monks
Banyan Nation
Banyan Nation
Augmented Byte
Augmented Byte

What Startups have to say about Lab32

Receive tailored guidance for your startup from experts in product development & marketing.

Advisory Framework

Lab32’s focus on outcomes requires consultants to adopt a hands-on, process-driven approach that is tracked regularly by the Program team, to maximize value for startups. The accountability advisors take for generating outcomes is one of the biggest strengths of the program.

Define problem areas,
prioritize them
Define goals and methods to monitor & measure the progress towards those goals
Define solutions to the identified and prioritized problem areas
Review the progress and provide guidance for course correction
Document progress, minutes of meetings and details of solutions planned
Develop a workable product or marketing strategy to execute and achieve your business goals

Advisory Profile

Lab32 startups have access to consultants with the relevant experience/expertise that is crucial to help them achieve their specific goals. Outside of a program like Lab32, most startups rarely have this opportunity.

Advisor Testimonials

Network with stakeholders across one of India’s richest innovation ecosystems.

Program Schedule

The program will run for four months (with an extended two months of community support)

July 21,2020
Applications Open
September 25, 2020
Applications Close
October 5th, 2020
Program Starts
February 5th, 2021
Program Ends (tentative)


If you are struggling with the questions:

  • “How do I make a product that my customers would love?”, or,
  • “How do I find customers that would love my product?”, then this program is for you.

The program’s modules (training and consultations) will help you build better versions of your product, or discover and tap market opportunities, depending on the track you select. Apart from this, you will have a team at T-Hub that’s as committed as you for the success of your company, monitoring and helping you along the way with offers and support like

  • potential connection opportunities to other startups, corporates and government agencies 
  • discounts and credits from empaneled service providers and other T-Hub alumni startups
  • access to our growing pool of advisors
  • potential connection opportunities with investors
  • access to T-Hub events, and much more

The price is INR 75,ooo +tax  for the 4 month duration of the program. 

Apart from getting guidance in growing your business, here are some benefits that all participants get:

  • Flexi-seating for the days you are physically present for a program event
  • Credits from various partners
  • Discounted fees for T-Hub Community Membership
  • Access to T-Hub’s pool of advisors
  • A strong peer network and networking opportunities with other T-Hub startups & partners
  • Potential connection opportunities with appropriate government agencies and funding sources, advisors, corporates and other startups

All these are encompassed in the overall benefits and offerings that T-Hub provides to companies that are connected to us – potential access to our wide network of advisors, service providers, investors and even with corporate and governmental agencies, access to our community and to our workspace at attractive prices

You would be required to select a track so that we can foresee the composition of the program and plan for it, but you can change to another track right until the end of induction.

The tracks will be quite intensive and will demand a lot of attention and work from the teams. It would be unwise to opt for both tracks and not make the best of either. However, if you are willing and you have the need, we could consider offering you a discount for the next batch of Lab32 where you can select the second program.

There is little reason for you to change tracks in between, however, we can assess your need and if suitable, can consider it in very special cases.

As a part of the program, you may be allowed to attend sessions from other tracks, if it is not conflicting with any other important agenda on our combined calendars.

As a part of your growth journey, you need help from professionals who are currently doing or have experience in having done (either for themselves or for their clients) exactly what you are attempting to do. These are working professionals who have been engaged by us to help you. You will have number of sessions over three months with the consultant assigned to you and the goal is that both of you collectively work towards achieving the success you define at the beginning of the program.

Should the need arise, we have a pool of expert advisors that you can connect to, to resolve specific issues, concerns or questions you may have in any area of your business.

You will have access to advisors in the program to discuss your immediate problems (related or unrelated to the track you chose).

Lab32 will not have a Demo Day (Investor Day) since the focus of the program for participants is on growth and not fund-raising. However, as a part of T-Hub Alumni, you will be invited to participate in any such events that T-Hub or its partners host.

As the program’s focus is on growth enablement and not fund-raising, most sessions focus on growth. However, in our experience, enterprising startups usually make the most of connects with Lab32 consultants, expert advisors and the Program team to generate more visibility for their startup and increase chances of attracting investor attention.

We don’t invest in any of the companies we work with. In other programs, we may create investor connection opportunities, but Lab32 is not focused on fund-raising. However, we will support every opportunity that our participants may have to connect to investors or raise funding.

If raising funds is a requirement in the near future, as a part of the alumni, T-Hub will provide and help with every opportunity for you to raise funds for your company. But, if raising capital is your immediate requirement, then T-Angel is a program that is designed to help you get investment-ready (and attractive to investors). Applications for T-Angel will open soon.

If there are circumstances and reasons, we may consider various payment options and decide on one mutually.

When you come to T-Hub to attend designated events, you will be given flexi-seats to work from, but in general, seats are not a part of the program.

Well, yes, you do not have to work out of T-Hub if you do not want to.

While investor, corporate and Government connection opportunities are not a part of the program’s offering, we will do our best to facilitate such connections on a case-by-case basis.

You can mail the Lab32 team on

Supported by Govt. of Telangana
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