Catalyse Your Product Readiness Journey through RubriX

Elevating DeepTech PoC/Prototypes into Global-Potential MVPs

Join RubriX Cohort 3

Express Interest for Cohort 5
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Rubrix Cohort 4
Startups

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About RubriX

Industry reports conclude that 85% of product ideas fail. Lack of end-user empathy & development life cycle forms the crux of the problem.

Why Rubrix?

RubriX reverses the number — enabling 80%+ entrepreneurs to succeed in product development through a holistic approach involving modules, interventions, and tools.
Our proposition is simple: bring a prototype/MVP, and we’ll deliver you a market-dominating minimum viable product (MVP) in 100 days at a minimal investment.

Express Interest for Cohort 5

Program Structure

The RubriX program structure is meticulously crafted and rigorously designed to elevate your PoC into a Minimum Viable Product. Collaboratively developed with industry experts, mentors, and partners to offer comprehensive support, the structure is tailored to the unique challenges of early-stage startups.

  • Mindset shift towards human-centered and empathetic approaches
  • Development of creative confidence and problem-solving skills
  • Basic understanding of product development lifecycle
  • Enhanced market understanding through research and customer segmentation.
  • Assessment of technical feasibility and financial viability
  • Refined estimation of market size-based on research and customer insights
  • Integration of user research in product design
  • Conducting user interviews/surveys
  • Analysing and synthesising Insights and findings
  • Increased understanding of user needs
  • Creation of user personas
  • Clear understanding of customer needs
  • Alignment of product with customer needs
  • Enhanced communication and messaging
  • Creating competitive advantage
  • Clarity on value proposition
  • Refined and optimised business model that aligns with     
    • Market Demands
    • Customer Needs
    • Revenue Generation Opportunities
  • Bird’s eye view of 9 elements of Business Model Canvas
  • Clear understanding of the product concept and its visual representation
  • Well-defined user flows, user journey maps, wireframes, visual designs and sitemap for the product
  • Development of a style guide for consistent visual elements and branding
  • Well-documented and comprehensive Product Requirement Document (PRD)
  • Agile project plan with sprint planning, release planning, system architecture
  • Development of Minimum viable product
  • Translate design specifications into functional software
  • Capable of iteratively developing and improving Minimum
  • Viable Product (MVP)
  • Improved Test Coverage: Better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users

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Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

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The Rubrix Product Development Workshops empowers startups to build their Minimum Viable Product (MVP). Through mentorship, collaboration, and hands-on guidance, entrepreneurs refine their product vision, conduct market research, and rapidly prototype. This intensive program equips startups with the tools and knowledge to navigate the product development process effectively.
Rubrix’s Mentor Hours offer startups a valuable opportunity to engage with experienced mentors, gaining personalized guidance and invaluable insights. Accelerate your startup’s growth and make informed decisions by tapping into the knowledge and expertise of seasoned professionals in the industry.
Rubrix connects startups with industry experts who specialize in their respective domains, guiding them throughout the product development journey. These experienced professionals provide tailored guidance, leveraging their expertise to support startups in building successful products. Benefit from their insights and domain-specific knowledge for accelerated growth.
Rubrix offers office hours where startups receive extensive assistance from the in-house program team. These sessions are dedicated to resolving any bottlenecks or challenges that startups may encounter, ensuring their success. Our team provides hands-on support, empowering startups to overcome obstacles and achieve their goals effectively.

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Disclaimer: The tools and templates offered as part of Rubrix Cohort-2 are intended to provide assistance in various tasks (e.g., project management, data analysis, etc.).
  • Mindset shift towards human-centered and empathetic approaches
  • Development of creative confidence and problem-solving skills
  • Basic understanding of product development lifecycle
  • Enhanced market understanding through research and customer segmentation.
  • Assessment of technical feasibility and financial viability
  • Refined estimation of market size-based on research and customer insights
  • Integration of user research in product design
  • Conducting user interviews/surveys
  • Analysing and synthesising Insights and findings
  • Increased understanding of user needs
  • Creation of user personas
  • Clear understanding of customer needs
  • Alignment of product with customer needs
  • Enhanced communication and messaging
  • Creating competitive advantage
  • Clarity on value proposition
  • Refined and optimised business model that aligns with     
    • Market Demands
    • Customer Needs
    • Revenue Generation Opportunities
  • Bird’s eye view of 9 elements of Business Model Canvas
  • Clear understanding of the product concept and its visual representation
  • Well-defined user flows, user journey maps, wireframes, visual designs and sitemap for the product
  • Development of a style guide for consistent visual elements and branding
  • Well-documented and comprehensive Product Requirement Document (PRD)
  • Agile project plan with sprint planning, release planning, system architecture
  • Development of Minimum viable product
  • Translate design specifications into functional software
  • Capable of iteratively developing and improving Minimum
  • Viable Product (MVP)
  • Improved Test Coverage: Better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

  • Mindset shift towards human-centered and empathetic approaches
  • Development of creative confidence and problem-solving skills
  • Basic understanding of product development lifecycle
  • Enhanced market understanding through research and customer segmentation.
  • Assessment of technical feasibility and financial viability
  • Refined estimation of market size-based on research and customer insights
  • Integration of user research in product design
  • Conducting user interviews/surveys
  • Analysing and synthesising Insights and findings
  • Increased understanding of user needs
  • Creation of user personas
  • Clear understanding of customer needs
  • Alignment of product with customer needs
  • Enhanced communication and messaging
  • Creating competitive advantage
  • Clarity on value proposition
  • Refined and optimised business model that aligns with     
    • Market Demands
    • Customer Needs
    • Revenue Generation Opportunities
  • Bird’s eye view of 9 elements of Business Model Canvas
  • Clear understanding of the product concept and its visual representation
  • Well-defined user flows, user journey maps, wireframes, visual designs and sitemap for the product
  • Development of a style guide for consistent visual elements and branding
  • Well-documented and comprehensive Product Requirement Document (PRD)
  • Agile project plan with sprint planning, release planning, system architecture
  • Development of Minimum viable product
  • Translate design specifications into functional software
  • Capable of iteratively developing and improving Minimum
  • Viable Product (MVP)
  • Improved Test Coverage: Better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

  • Mindset shift towards human-centered and empathetic approaches
  • Development of creative confidence and problem-solving skills
  • Basic understanding of product development lifecycle
  • Enhanced market understanding through research and customer segmentation.
  • Assessment of technical feasibility and financial viability
  • Refined estimation of market size-based on research and customer insights
  • Integration of user research in product design
  • Conducting user interviews/surveys
  • Analysing and synthesising Insights and findings
  • Increased understanding of user needs
  • Creation of user personas
  • Clear understanding of customer needs
  • Alignment of product with customer needs
  • Enhanced communication and messaging
  • Creating competitive advantage
  • Clarity on value proposition
  • Refined and optimised business model that aligns with     
    • Market Demands
    • Customer Needs
    • Revenue Generation Opportunities
  • Bird’s eye view of 9 elements of Business Model Canvas
  • Clear understanding of the product concept and its visual representation
  • Well-defined user flows, user journey maps, wireframes, visual designs and sitemap for the product
  • Development of a style guide for consistent visual elements and branding
  • Well-documented and comprehensive Product Requirement Document (PRD)
  • Agile project plan with sprint planning, release planning, system architecture
  • Development of Minimum viable product
  • Translate design specifications into functional software
  • Capable of iteratively developing and improving Minimum
  • Viable Product (MVP)
  • Improved Test Coverage: Better understanding of how to achieve comprehensive test coverage
  • Beta testing
  • Pilots with users

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.

Pilots Secured by RubriX Startups

1:1 Mentorship

Impact-focused mentorship to overcome roadblocks & explore growth avenues.

AWS Credits

1:1 Expert hours
Upto $10000 cloud credits

Program Benefits

Community & Alumni Network

Receive valuable advice and support from a like-minded community of founders.

Microsoft Credits

-> Upto $150,000 free Azure credits
-> Access to tools including GitHub & Microsoft 365
-> $2500 Open AI credits for 6 months

Product Day

Present your product to the community to gain confidence and exposure.

Workshops

Get hands-on exposure, learning, and growth with thought-out workshops.

Product Day

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Product Demo brings together the partaking founders of a cohort for a day of MVP-showcasing, pitching, and networking with a dazzling ecosystem of product specialists.  

The outcomes for entrepreneurs — business exposure, improved confidence, mindset expansion, and potential business outcomes.

Product Day

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website _2@2x

Product Demo brings together the partaking founders of a cohort for a day of MVP-showcasing, pitching, and networking with a dazzling ecosystem of product specialists.  

The outcomes for entrepreneurs — business exposure, improved confidence, mindset expansion, and potential business outcomes.

Meet Rubrix Team

Raghuveer Kovuru

4X founder, Director of innovation

Vinay Peddinti

2X founder, Program lead for Rubrix, Handles innovation projects for Apollotyres, Carrier, Qualcomm, Algorand.

Krishna Kumar

Product and Project Management. Program coordinator @ RubriX

Bashireddy Saikumareddy

UX researcher and Product Management enthusiast.Program coordinator @ RubriX

Vijay Bawra

A Passionate Startup Ecosystem Enabler and Driver @T-hub

Gajendra Tripathi

Helping Startups Grow Faster!

Koushik Ashnalli

Startup Innovation Team @ T-Hub

Rajesh D

Growth @T-Hub | Program Management | Strategic Marketing

Meet Rubix Team

Raghuveer Kovuru

Fostering Free Will, Innovation and Entrepreneurship

Vinay Peddinti

Accelerating Startups

Krishna Kumar

MBA in Business Analytics | Photographer | Startup

Bashireddy Saikumareddy

Associate – Innovation management at T-Hub

Rajesh D

Growth @T-Hub | Program Management | Strategic Marketing

Gajendra Tripathi

Helping Startups Grow Faster!

Vijay Bawra

A Passionate Startup Ecosystem Enabler and Driver @T-hub

Koushik Ashnalli

Startup Innovation Team @ T-Hub

World Class Mentor Network

Siddharth M. Pandya

Business Transformation Leader

Satyanarayana Pillamari

Product Strategy

Butchi Babu Burra

IT advisory Board Punjab & Sind Bank

Venugopal Choudhary

Payment industry expert

Mudit T

Technology Architect

Arun Chinnachamy

Building portfolio of business in SaaS and AI

Dr. Mohit Dubey

CEO, AIC-MITADT at MIT ADT University

Sai C

Payment industry expert

Darshan Bhandari

Engineering Leader at Kotak

Vikram Bodicherla

Android Engineer at WhatsApp

Sourav Sahu

Digital Transformation & Innovation

Devesh Varma

Livelihoods | Public Health

Rajat Ojha

Advisor

Aditya Bandi

Principal Product Manager @ Yahoo Mail

Pavan C

Global Product Engineering Leader

Nirajita Mitra

Mentor

Manoj Kumar Bada Ghar Wala

Product Development Mentor

Raghunandan Mishra

Vice President of Artificial Intelligence

Veera Prakash Y

Technology Transfer & Product Labs, Head

Avneesh Bhatnagar

Product Management Leader

World Class Mentor Network

Siddharth M. Pandya

Business Transformation Leader

Satyanarayana Pillamari

Product Strategy

Butchi Babu Burra

IT advisory Board Punjab & Sind Bank

Venugopal Choudhary

Payment industry expert

Mudit T

Technology Architect

Arun Chinnachamy

Building portfolio of business in SaaS and AI

Dr. Mohit Dubey

CEO, AIC-MITADT at MIT ADT University

Sai C

Payment industry expert

To provide an extra boost to Rubrix startups, we’ve put together a bundle of credits, discounts, and deals provided by an amazing group of partner and portfolio companies
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Mentor Testimonials

“The opportunity to serve as a Product Specialist for RubriX was amazing. Using my experience and skills to aid the development of a startup and collaborate with them towards a common objective is incredibly satisfying. It was wonderful to observe Zeni5’s progression throughout the cohort and its transition to a new innovative design and development entity.”
Butchi BabuIT advisory Board Punjab & Sind Bank
“The opportunity to serve as a Product Specialist for RubriX was amazing. Using my experience and skills to aid the development of a startup and collaborate with them towards a common objective is incredibly satisfying. It was wonderful to observe Zeni5’s progression throughout the cohort and its transition to a new innovative design and development entity.”
Butchi BabuIT advisory Board Punjab & Sind Bank

Startup Testimonials

Rubrix Impact Numbers

Mentor Testimonials

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John DoeCEO
John Doe
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John DoeCEO
John Doe
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John DoeCEO
John Doe
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John Doe
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Program Partners

Pre-Cohort

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Success Metrics

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Rubrix Success Stories

Star Startups of Rubrix

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Serving States

Secured Bharat Bill Bronze Medal for Whatsapp Integration of Bill Payments

Star Startups of Rubrix

Raised

₹80 L

Achieved Presence In

5347 Schools

Secured Pilots With

VJIT

Partlook in Collaboration With
  • Elephant Insurance and alliance group
  • Transcorp
  • Tera.cloud
  • Financial Stakeholders

Star Startups of Rubrix

Works with leading partners including:

Dungo

Swiggy

Zepto

Uber

Big Basket

Rubrix in News

T-Hub launches RubriX program for tech startups (CNBC TV18)

Startup ecosystem builder T-Hub has announced the call for applications for its program on product development RubriX.

T-Hub launches RubriX program for technology startups (Free Press)

T-Hub today announced the call for applications for its program on product development RubriX. Aiming to support early-stage...

T-Hub Launches RubriX Program for Technology Startups (Indianweb2)

The program aims to support early-stage tech startups with ready prototypes and help them reach the Minimum Viable Product stage with minimal risks.

T-Hub Launches RubriX Program for Technology Startups to Scale from Prototype to MVP Stage

T-Hub, which leads India’s pioneering innovation ecosystem, today announced the call for applications for its first-ever program on product development RubriX.

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Boeing build

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AIC SEMICONDUCTORS

AIC SEMICONDUCTORS

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SAMRIDH MEITY ACCELERATOR PROGRAM

SAMRIDH MEITY ACCELERATOR PROGRAM

ABOUT THE PROGRAM The Ministry of Electronics and Information Technology (MeitY) has hand-picked T-Hub…

Frequently Asked Questions

The fee is INR 60,000 + GST(EMI option is available).

At RubriX, we enable you to deliver you a functional MVP within just 100 days with minimal investment. You need to bring a prototype/Proof of concept, and we will provide comprehensive support, mentorship, and interventions to ensure you go out with functional MVP after.
The Product Demo event is an exciting gathering where participating founders from the cohort showcase their MVPs to an enagaing audience of investors,ecosystem partners, corporates and fellow startup founders
Yes, product mentors and technology EIRs will guide your MVP development process on a need basis.
RubriX is a hybrid program,with 3 to 4 physical touch points across the cohort, Rest of the interventions are all virtual.
As a RubriX program participant, you will become part of the T-Hub Alumni network, providing access to ongoing support and networking opportunities. You may also be invited to participate in future events hosted by T-Hub and its partners, offering further avenues to showcase your product and explore potential business collaborations.

Express interest for Cohort 5