Innovation has made our lives simpler, faster and easier. It is the driving force of competitive advantage for businesses and economies worldwide. CxOs have innovation on their agenda. Leaders of every nation are keen on encouraging innovation. Research and development labs employ the best minds to grapple with challenges and find opportunities. However, only a handful of breakthroughs emerge every year.
In this white paper, we try to dig deep into the concept of innovation, what it involves and how to catalyse it.